01284 新傳企劃
NEW MEDIA LAB
NEW MEDIA LAB
| Listing Date | 2023/07/17 |
| Listing Price | 0.920 |
Quote
Subscription Result
- Subscription Rate44.20x
- Guarantee One Lot Size80 lot
- One Lot Success Rate30.01%
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IPO Detail
COMPANY PROFILE
New Media Lab is a digital media company that operates in Hong Kong, providing integrated advertising solutions to advertisers ranging from multi-national brand owners, advertising agencies to SMEs primarily through Digital Media Platforms.
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Coupled with strong digital media presence, including own websites and mobile apps as well as on third party social media platforms such as Facebook, Instagram, Youtube and LinkedIn, we are able to reach and attract different types of audience, which in turn generates value for advertisers. To complement Digital Media Platforms we still maintained, though with diminishing importance as compared to digital business, the publication of some magazines and travel guidebooks in which advertisers can also place advertisements.
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The Group operates nine media brands, namely “新假期” (Weekend Weekly), “東方新地” (Oriental Sunday), “經濟一週” (Economic Digest) and “新 Monday” (New Monday/NM ) , as well as More, GOtrip, Sunday Kiss, and the two more recent brands SSwagger and Madame Figaro.
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The total number of followers of the Facebook fanpages and Instagram profiles operated by Group has exceeded 7.4 million and 1.2 million respectively; for the year ended 31 December 2022, its 9 websites recorded unique visits of over 219.7 million with cumulative web impression reaching over 4.2 billion.
BASIC INFORMATION
| Market | Hong Kong (Main Board) |
| Business Nature | Media |
| Major Business Area | Hong Kong |
| Board Lot | 5000 |
GLOBAL OFFERING
| No. of Offer Shares | 150.00M shares |
| No. of Public Offer Shares | 45.00M shares |
| No. of Placing Shares | 105.00M shares |
| Offer Price | $0.84 - $0.92 |
| Stock Code | 1284 |
| Sponsor(s) | Emperor Corporate Finance Limited, Lego Corporate Finance Limited |
| Underwriter(s) | Emperor Securities Limited, China Galaxy International Securities (Hong Kong) Co., Limited, Lego Securities Limited, Guotai Junan Securities (Hong Kong) Limited |
TIME TABLE
| Application Period | Jun 30 (Fri) - noon, Jul 04 (Tue) |
| Price Determination Date | Jul 07 (Fri) |
| Result Announcement Date | On or before Jul 14 (Fri) |
| Result Announcement Date | On or before Jul 14 (Fri) |
| Result Announcement Date | On or before Jul 14 (Fri) |
| Dealings in Shares commence on | Jul 17, 2023. (Mon) |
Reallocation of Shares Offered
| Times of HK Offer Shares Subscription | 15X - 50X | 50X - 100X | Over 100X |
| % of total shares reallocated to HK Offer | 30% | 40% | 50% |
Sales Statistics (HKD)
| Offer Price | $0.84 - $0.92 |
| Capitalization | 504.00M - 552.00M |
| NAV / share ($) | $0.29 - $0.31 (Unaudited pro forma adj NAV / share) |
Use Of Proceeds
| Assuming the offer price being at HKD 0.88, the net proceeds raised would be HKD 95.00M, of which |
| 26.3% : Applied for mergers and acquisitions |
| 44.4% : Expanding and enhancing product lines and data collection and analytical capabilities |
| 12.5% : Constructing in-house media content management platform to enhance our editors’ research capabilities |
| 6.9% : Used for repayment of bank borrowings |
| 9.9% : Working capital |
Related Document
| Prospectus |  Chinese Version | English Version |
| Remark： | The above information is referenced from the prospectus. |
| All data is calculated from the non- exercise rights(if applicable). |
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*Admission fees include brokerage of 1%, SFC transaction levy of 0.0027%, Stock Exchange trading fee of 0.005% and FRC transaction levy of 0.00015% (i.e. 1.0077% in total).